Recognising a gap in the market for a consistent international qualitative research offering with all the trademark qualities of an independent agency (a senior team with a creative, flexible & personable approach), Fiona Jack established Green Light in 1998. While the business has grown, her passion still lies in doing hands-on research.
Through frustration with the poor quality of respondents generated through more traditional recruitment channels – and seeing the same faces turn up on a regular basis! – Fiona decided to pioneer change in the recruitment industry by setting up Saros Research in 2000. Saros was the first online recruitment company, and now boasts a panel of respondents in excess of 250, 000 across the UK www.saros-research-recruitment.com
The group expanded further in 2005 to include The Meadow viewing facility, designed for researchers, by researchers. Located just off Carnaby St, it offers an intimate setting for qualitative fieldwork at a highly competitive rate. The Meadow provides DVD recording, web-streaming, translation services, note-taking, and transcripts, as well as great food.
www.the-meadow.co.uk