» Clients - Green Light

"I have conducted global qualitative projects with Green Light over a number of years, including strategic projects with Key Opinion Leaders in the veterinary field, as well as advertising and brand development studies. Green light bring a fresh enthusiasm to all projects and have a remarkable ability to grasp the complexity of a subject, even when it is quite technical. Their debriefs are insightful, and have guided decision making within our organisation."

Dr Simon Wheeler
Novartis

"We had the pleasure of working with Greenlight and Researcher Greig Burnside on a recent project to guide the viability of multimillion pound joint venture between two blue chip clients. We found Greig to be an excellent moderator - implementing innovative tools and tactics to get the most out of consumer groups. In addition, Grieg demonstrated an outstanding ability to make sense of the findings, pull out insight, identify tangible typographies, whilst presenting back sound recommendations to senior board members. Above all, Greig was an absolute pleasure to work with – making 4 hour focus groups captivating and research findings both fascinating and entertaining ( which can’t always be said for research!). We will be using Greenlight again in the future and would not hesitate to recommend them to anyone looking for a fresh approach."

Alison Mair
Craftwork Marketing

"Fiona is a great business partner. She always leads the delivery of high quality research, using modern methodologies and truly understanding the clients’ needs. She is a very strong strategist and a great thinker who will always add tremendous value to any brand. She is internationally oriented with great connections around the world. It has been an absolute pleasure to have worked with her all these years."

Sofia Costa Alves
Senior Marketing Manager, Kimberly-Clark

"Fiona is a very experienced market researcher, very knowledgeable in terms of both methodology and interpretation of results. The quality of her recruitment is superb and as a moderator she creates an environment where customers open up and get excited about low involvement categories and topics. Fiona’s insights contributed to the development of strategic products and services that helped American Express maintain differentiation in the premium market. In addition, she is fun and personable and is able to deliver the insight in a very compelling way. I would always hire Fiona to work for me again."

Maria Guadalupe Gutierrez
Senior Manager, Accenture

"Greenlight cannot be defined as a supplier but rather a partner to us. They demonstrate excellent skills in all stages of the research process, from organisation (of sometimes very complex fieldwork!) to delivery of exhaustive and thorough results, which are always clear and to the point. Greenlight does not stop at “picking up the brief and carrying out the research” … they put something more into their work. They are always on the lookout for insights or details that might be of interest for a particular study. They can always be relied upon for handling all aspects of a project, including the relationship with the local clients. All in all, Greenlight is a totally reliable and precious partner to us. "

Vania Cortesi
People Research

"I worked with Green Light on a strategic qualitative research programme which provided the foundations of our consumer knowledge on brands and helped to define the key direction of our brand strategy. I really appreciated the flexibility, pro-activity, expertise and involvement of the Green Light team throughout the process."

Laura Koenig
Consumer & Business Insight Manager, Lindt & Sprungli

"Our international project, conducted across several countries under tight timing, was executed seamlessly from beginning to end. The quality of fieldwork was consistent across countries, and the report flowed smoothly, striking a balance between giving an overall multi-country perspective, and highlighting country specifics. I found Green Light Research competent, collaborative, flexible, and pro-active. Having one focal point to contact ensured consistent quality for the whole project and saved time and effort. The technical and logistical aspects of the research were also handled professionally. It was an actionable piece of research and a rewarding experience."

Omar Mahmoud
Chief Market Knowledge, UNICEF

"First impressions ... experienced, realistic, professional, knowledgeable, approachable, confident, enthusiastic and flexible. Lasting impressions ...... that and very much more. From a very broad and open project objective Greenlight produced valuable insight and actionable feedback that has certainly had a positive impact on the business. It provided some key areas of focus and has led to a range of activity that we are currently addressing."

Kath Bishop
Market Intelligence Manager
AAH Pharmaceuticals

"Green Light was very responsive to our comments and needs with regards to the research and delivered an effective and insightful presentation."

Marta Tokarzewska
Manager, Audiences EMEA, BBC Worldwide